Job Vs. Vocation

Is your job your vocation? Mine isn't.

I've worked for the past 10 years in advertising as an Account Planner. That's been my job.

The past year I've gotten back to my vocation, playwriting.

I've come to see the difference between a job and a vocation because even though my job title is a Group Planning Director; I now work in scientific communications and promote regulated science and therefore no longer need to entertain the idea that the pseudo-science driving most consumer advertising "insight" is real. I work more as a scientific communications strategist working within strict guidelines and the limits of science rather than the "science" of account planning. See this for an example of said account planning "science".

I've also gotten back to practicing my first vocation, playwriting, by becoming a network playwright at Chicago Dramatists Theater and understand the vast difference between creativity and advertising.

Creativity tries to solve cultural problems that seem apparent.

Consumer advertising (or branding, or changing the conversation, or motivating talk between brands and people, or disrupting category conventions) invents problems to motivate corporate profits.

The former demands introspection, intellectualism, an appreciation for others while concerning oneself with the history of great ideas.

The latter demands jargon often based on ill-defined portmanteau and a pair of hipster eye-glasses.

I was drawn to the field of planning because the guy I worked for during a survival job stint between theater gigs ten years ago at a big Chicago ad agency was smart and kind.

I thought that he represented a job that invited an opportunity for humanism in business.

What I didn't understand was that this boss is what marketing people would call an "outlier".

He offered support when I tired of auditioning and financed my MBA while talking to me of things like Shakespeare and the history of mathematics.

Subsequent planning jobs have put me into situations where similarly smart and humane people in the practice have often longed to do something else.

One boss who hired me primarily because I was a playwright told me during a particularly frustrating day that he was looking to deter his daughter from pursuing advertising and how he wished he still sold skis in Aspen.

Another boss said to me when she was leaving the ad agency where she hired me, "In theory, planning is interesting . . ." (she expressed to me that in reality she probably would enjoy being a Pilates instructor).

The person I know who projects an air of necessity within account planning (and seems to enjoy it in almost a manic way) has admitted to never reading anything other than Good Magazine and likes to collect non-traditional versions of marketing collateral. He also expresses chagrin with a hint of self-deprecating pride when people comment on his combo outfit made up of ironic t-shirts he buys from Target over button down dress shirts.

He also repositioned an agency around a "social media theory" based on what he admitted was bad math to validate his opinion that brands that make friends are successful. When I pointed out to him that his theory seems to enable the post-hoc fallacy (mistaking correlation for causation) he responded by sending me to his slide share deck (because sharing ideas is cool) but didn't realize that the content in the deck validated the reality he enjoys the post-hoc fallacy.

I'd suggest you check out any major ad agency web-site right now and ask yourself if the personalties projected there don't remind you of the Soma-stuffed idiots from Huxley's dystopian vision in "Brave New World" (for those band planners reading this, "Brave New World" is a novel written by a man named Aldous Huxley who looked to understand applied ethics using the genre of science fiction. A novel is a book which is sort of like a trend-report only longer with no pictures. And genre means a type of story, sort of like the intellect's version of an SKU.)

I'm grateful for my job and I like many of the people I work with now that I get to deal with real rather than invented science but have revisited the world of consumer advertising recently, by joining a couple of account planning groups on social media sites, and realize that the joy planners have with their fuzzy reality is something I think is unreal.

I can only hope that those who celebrate the efficacy of account planning will be made to validate their european eye-glasses and show how their trend mining into the social media eco-system actually leads to real results.

I have a feeling however that it will be exposed for the hucksterism it is and be regulated to the world of dousing and homeopathy.

I expect an ironic t-shirt coming to your nearest Target to announce this.

Reevaluating Perfectionism = (Accepting Agitation + Embracing Mistakes)/Self-Delight

Yesterday my wife and I were discussing her discontent.

Jackie, my wife, is an accomplished jazz dancer and fledgling choreographer. The last two years have seen her take risks in her craft. She's developed her choreographic voice while completing her MFA.

Last month she finished her thesis and resigned from the professional company she has been a member of for 8 years.

She's between gigs awaiting a teaching opportunity at Northeastern Illinois University.

All this seems to be a catalyst for what appears a healthy dose of existential angst.

She is unsure if she deserves to consider herself an artist when her days now seem filled with grocery lists, novel reading and her Pilades practice.

She, like most creative people, is a perfectionist who weighs her appreciation for her chosen craft against vague ambitions and current circumstances. This usually creates a perception where the creative person comes up on the losing end. Living life is a mundane practice that suffers against the imaginings of aesthetic invention.

As we spoke I suggested that her desire to perceive her current experience with some form of duality discredits the appreciation she might have in recognizing that no matter what she does there is no chance anybody will create a "Jackie Brenner" piece because she is the only Jackie Brenner there is. Creativity is an act of selfish self-will that does not need the approval of others to be.

We've had a lot of these discussions because both of us are choosing to practice our crafts. Self-consciousness and the perfectionistic need for approval stop the urge that drives creativity. We keep encouraging each other to keep going.

Perfectionistic attitudes can be reevaluated and be seen for the silliness they are.

Dudley Randall, in his poem, "A Poet is not a Jukebox" writes that a writer, " . . . writes what agitates his heart and sets his pen in motion . . ."

From the age of 20 (when my first play was produced) and over the next 10 years I dreamed self-expressive dreams equivalent to Randall's pledge but, always ran headlong into a self-defeating level of perfectionism triggered by public criticism and competition. I wanted so badly to be seen as good I contradicted the truth of Randall's poem.

Dudley Randall was the poet laureate of Detroit and he was a hero of mine but in a popular sense never really climbed to the imaginary pinnacle I placed him. He always trailed and continues to trail a list of more well known Detroit popular "poets" like Smokey Robinson, Eminem, "Dutch" Leonard and Jack White.

I mistakenly made my private appreciation of Randall somehow evidence of his fame failing to acknowledge he spent much of his professional life scribbling beautiful poems dedicated to simplicity and realism while working at the Wayne County Federated Library System as head of the reference-inter-loan department.

I gave up on play-writing in 1999 for various reasons, of which, the two primary ones were a failed marriage and a failed commission. I had poisoned good relationships with my inability to reconcile how writing not only offered me the experience of respecting my unique life and perspective but demanded I do so with no greater expectation than Randall's day-job. I had promised my wife at the time (now ex-wife) a part written for her (not my promise to make) so she would find me adorable and smart (something that was increasingly rare in our relationship) and promised the theatre whose commission I accepted an entertaining play that combined humor and truth (yet delivered a ghost story centered on suicide and the victimization of a society by a government determined to develop weaponry that could perfect germ warfare).

I honestly tried to be adorable, smart, humorous and truthful with the focus on creating something that would serve the expectations of my ex-wife and commissioned employer.

I failed miserably because I was too focused on being adorable, smart, humorous and truthful with a focus on creating something that would serve the expectations of my ex-wife and commissioned employer.

I instead could have just been myself.

I failed to recognize that promises towards perfect outcomes relative to other's expectations is a contradiction to the power art provides. I was hoping to be the single in the juke-box with the well-worn button that people pushed to shake their booty against a popular rhythm. I tried really hard to be a crooning well-loved Temptation and succeeded in being a reviled and misunderstood Stooge.

I share this in the wake of empathizing with Jackie's angst and finishing my first full-length play in 11 years. I did it as an act of completing the commission I lost in 1999 and my process was about what was true to me. I hope people get it but, don't know if they will. I tried to write a play that was about what is agitating me and something I'd like to see.

My journey back to writing plays started with this blog and this blog started because I needed a place to put down my honest thoughts. It was necessary to climb out of a people pleasing hole I started digging with my failed commission. Fearing I was stupid I attempted fitting in for the last 10 years and just succeeded in deepening a rut gouged by mediocrity. I left play-writing for a career in advertising as a brand planner. For those outside the advertising business, a brand planner is a corporate social scientist who tries to honestly contradict client mandates for the sake of consumer relevance. In reality, too often, he or she needs to be a spin doctor satisfying client mandates for the sake of the agency's profitability. Or, as one planning friend shared with me, "Man I want so badly to believe I work in the Bauhaus but feel like an order taker at a Fast-Signs franchise."

The ad game is a shuck and jive childish pretense where the perfection it pretends to offer is real. A place where nobody ever admits they don't know. But, embracing mistakes is the only way I've been able to understand my ideas. I am not perfect. I never will be and I realized as I wrote the latest play that making art provides a relaxation not found in pretentious perfections.

To be creative is to be sloppy, a tinkerer and live within the premise, "Progress, not perfection." It is all progress. My life as a writer is a way I can bring value to all of my life and allows me to embrace mistakes as evidence of something uniquely me. Getting lost inside the puzzle of the latest play felt like an encouragement. It was a science of the mind that allowed me to observe my confusion and determine its meaning.

Or as Dudley Randall writes:

"A poet is not a jukebox.

A poet is not a juekbox.

I repeat, a poet is not a jukebox for someone to shove a quarter in his ear

and get the tune they want to hear.

. . . a poet is not a jukebox.

So don't tell me what to write."

Jackie and I then went and checked out a puppet show about gay marriage where both death and the devil were murdered by a homosexual Punch. Good stuff.